The best paid social advertising options for your company

The best paid social advertising options for your company

Social media marketing is integral to your business for numerous reasons. It is by advertising on social media platforms that you are more capable of reaching a wider audience, enhancing your online visibility, cultivating awareness of your brand and targeting specific demographics. What’s more, you have a variety of options at your disposal, all of which you can use.

The thing is, however, that all social media platforms differ from one another, so you must decide which of them is best suited to your marketing needs. Identify your advertising goals, decide which platforms you’re going to use and then choose which paid social media advertising features you must consider for your company.

 

  1. Facebook

You’re able to work with both images and video content when you advertise on Facebook. Image ads are useful for displaying your products, while video ads help to spread content that is both informative and entertaining. You can also make use of carousel ads, which comprise a block of text and numerous images. These are effective for advertising more than one product, a collection of products, or for telling a story through images. Facebook is also useful for generating leads. Create a lead campaign on the platform, either to direct users to your website or to them to sign up for your services.

 

  1. Instagram

Instagram is similar to Facebook in that you can advertise on it with images, videos and carousel ads as well. One thing to remember about video ads on this platform is they begin to play, with or without audio, as soon as users to scroll to them. This means that you can’t rely solely on audio to ensure the ad has an immediate effect. Instagram does have a specific feature that you can also use to your advantage, and that is Instagram Stories. It’s a very popular means of attracting the attention of prospective customers and getting them to click through your services. 

 

  1. Twitter

Twitter is a social media platform on which you can share content that’s catchy and to the point. It also allows for numerous promotional and advertising opportunities. There’s Twitter Promote Mode, with which you are automatically able to promote the first ten of your daily organic Tweets. This feature is for those marketers who have a substantial amount of content to share every day and who want their reach to increase at an impressive rate.

You also have the option of creating individual Twitter campaigns if you want more control over what you post and if you want to spend less on advertising. As with Facebook and Instagram, Twitter ads can also either be video- or image-based.

 

  1. LinkedIn

Unlike Facebook, Twitter and Instagram, LinkedIn is an exclusively professional networking platform that allows to you get recognised by businesses and people searching for employment. When advertising on LinkedIn you have two options at your disposal. There’s the creation of sponsored posts that incorporate punchy wording and imagery, and there’s InMail message ads, which involves sending a personalised message straight to the inbox of a prospective customer. 

 

There are numerous social media advertising opportunities out there. Other platforms you can use include Spotify, Youtube, SnapChat and Pinterest. No matter your choice, always make sure you have the right objective and target audience in mind. By directing your social media ads towards the right audience and for the right purposes, you’ll have a better chance of increasing awareness of your brand and gaining a steady online following.

 

Instagram Organic Influencer Posts Can Now Be Converted Into Ads

Instagram Organic Influencer Posts Can Now Be Converted Into Ads

In March of this year, Instagram confirmed it was testing a new ad format with a small number of brands. As of 4 June, This new ad format was officially launched and is known as branded content ads. For the first time ever, brands can create ads based on organic posts influencer posts that they have existing partnerships with. The rollout has begun, while branded content ads for the Stories feature will be implemented over the next few months.

How do advertisers get access to the feature? Those who create the content can grant partner brands access to promote their posts via their advanced settings. Once this access has been granted, brands can login to their Ads Manager and choose the post to run as an ad via the ‘existing posts’ option. The ad can be run both in the newsfeed and in the upcoming months, in the Stories format.

This new ad format has been in the pipeline for sometime, as Instragram revealed recently that it has been one of the biggest requests from brands until now. A welcome and much needed addition to Instagram advertising, influencer advertising in the form of branded content ads is a new way to capitalize on the power that social influencer’s hold. Consumers are far more likely to trust the opinions of these influencer’s and this format opens up all sorts of marketing possibilities.

According to Instagram, “With branded content ads, businesses have an opportunity to tell their brand stories through creators’ voices, reach new audiences and measure impact. Using the tools available on the Facebook ads platform, businesses can reach targeted audiences beyond the people who follow the brand and creator accounts. And by running ads, they’ll have access to measurement and can optimise and test their campaigns against their set goals for more effective marketing campaigns.”

In an aim to provide more value to businesses and consumers alike, branded content ads are bringing organic posts to the forefront of social advertising. According to a survey by MediaKix, 2019 is the year influencer marketing reaches new heights. Results found that 80% of marketers find the strategy effective, while nearly two-thirds are increasing their influencer marketing budgets, and Instagram is set to be the channel focus for many. Already a popular form of advertising, with only more popularity to come, Instagram has stepped up influencer advertising a level to meet industry needs.