Over the last couple of months, the team at TMI has been hard at work retaining our spot in the highest tier of the Google Partners programme. We are happy to announce that we’ve met all requirements and have been named a Premier Partner in 2022 alongside an exclusive group of agencies worldwide that has achieved this status.

The designation comes amid amendments to the programme, which raised the bar even higher for partners wishing to receive the esteemed accreditation from Google. 

The Google Premier Partner programme is designed for advertising agencies and third parties that manage Google Ads accounts on behalf of other brands or businesses. Its mission is to empower companies by providing them with innovative tools, resources and support to help their clients succeed and grow online.

Premier Part­ners have to sat­is­fy a range of cri­te­ria: they must meet spend requirements, deliver the desired revenue growth, and continually grow their client base.

Achieving Premier Status once again is great news for us, but even more so for you, as our client, or future client. The verified badge beside our name is an indication that you can get the most out of your Google Ads investment, as we have access to: 

Product betas – we receive ongoing access to the most current product betas. 

Advanced Google Ads support – 24-hour advanced ads support to help us quickly and efficiently resolve clients’ issues.

Executive experiences –  we attend invite-only industry events, such as roundtable discussions with Google leaders, sessions with other Premier Partners, and opportunities to hear from industry thought leaders. 

Premier Partner Awards – The Premier Partner Awards highlight excellence in digital marketing and showcase Premier Partners that help drive results for clients with Google Ads.

Newly redesigned 2022 Premier Partner badge – this signals to clients and the industry that we’re recognised as a leading partner with our 2022 Premier Partner badge.

High-value incentives – we help our clients get a better start with their campaigns with Google Ads credits.


Commendation from Davang Shah, Senior Director, Google Ads Marketing:

“Congratulations to our Premier Partners for being among the top 3% of Google Partners in South Africa. These companies stand out based on their commitment to developing product expertise, building new client relationships and helping their current clients to grow. We look forward to supporting them as they help their customers succeed online.”

Edward Spearman, Operations Manager for TMI, said: “Having buy in from a company like Google is second to none – that personal collaboration that gives us an edge to stay on top of the latest product developments, not only access to but also quick turnaround times on support for our clients accounts, deeper insights to get the most out of our clients accounts as well as working together to drive new business.”

“That is what having the Premier Partner badge means to us. A symbol that Google trusts and supports us in being a custodian for their products.”

We’re exceptionally proud of our team, who continually works to meet Google’s highest standards while maximising campaign success for our clients