PPC Ads Are Going Where No Click Has Gone Before
The year is 2023, and the next wave of pay-per-click trends are turning the world of marketing on its head.
At first glance, this may seem like a pretty boring topic for a blog post—and to be fair, it’s not exactly the most exciting thing in the world. But when you consider how many people rely on paid search results for their business models (and how much money goes into it), you’ll see that this is actually one of the most important topics out there.
It’s true: Pay Per Click isn’t going anywhere anytime soon. In fact, we’re seeing some pretty big changes in this space as we speak. So today, we’re going to take a look at some of these trends and see what they mean for your online marketing strategy in 2023 and beyond!
So we’ve put together this handy guide to help you figure out where PPC is headed this year. If you haven’t been using PPC to drive traffic to your website, this is the perfect time to start. If you’re already using PPC but want to learn about new strategies that will help you get more bang for your buck, this post is for you too. After all, if you don’t know where it’s going, how can you make sure your business gets there first?
Artificial intelligence will take over
The future of PPC advertising is undeniably linked to AI technology. AI capabilities are growing exponentially, and its application to the PPC world has huge potential.
AI can be used to create, test and optimise ads quickly, find new audiences and target them accurately, as well as analyse performance in real time. In 2023, AI will likely become a must-have tool for PPC campaigns – allowing advertisers to make smarter decisions faster, and increase returns on their advertising investments.
Automation will become the norm
We’re already seeing the effects of automation in pay per click advertising, and this trend is only going to accelerate as we move into 2023.
Automation can help manage tasks like keyword optimization and bidding, saving marketers time and effort that can be put towards more creative endeavours.
Automation is also effective for testing different strategies and tracking the results of campaigns, allowing for quick improvements and maximum success. Automation can make pay per click more efficient and effective, so it’s definitely a trend to keep an eye on.
Personalization will be key
As marketers, we know that personalising content is essential to engaging customers and driving sales. In 2023, the trend of personalization will continue to be a major factor in successful PPC campaigns.
By using targeting technology to track customer data, companies can adjust their ads to ensure they’re targeting the right audience. For example, personalised ads can display different messages to different groups of users, which helps capture the attention of potential buyers.
Companies should also take advantage of tools such as dynamic creative optimization (DCO) and smart bidding strategies to further customise and optimise their campaigns.
To stand out from the competition and maximise conversions, PPC marketers will be required to get creative with personalization in 2023.
The rise of voice search
Voice search is one of the most exciting trends in PPC advertising. It’s been gaining more and more traction over the last few years, and it’s likely that it will only continue to increase in popularity.
With the advances in natural language processing and speech recognition technology, brands are now able to offer users a more personalised experience. As this technology develops, we’ll see more and more voice search options appearing in ads, allowing brands to better target and engage with their audiences.
By leveraging voice search, advertisers can make their PPC campaigns even more effective, as they’ll be able to target users based on what they’re actually saying.
Visual search will become more important
As the internet becomes more visually-driven, so will PPC advertising. With advances in technology, consumers are now expecting more visual experiences when they search online, leading to an increased focus on image-based ads.
This means marketers will have to start thinking more strategically about how their ads appear in order to capture consumer attention. As the demand for visuals grows, so will the opportunities for visual search advertising.
Brands will have to embrace the potential of visual search in order to stay competitive and reach their target audiences.
Pay per click (PPC) is one of the most effective ways to get your business in front of your target audience. But, like any other advertising strategy, it’s not immune to trends.
If you’re planning on starting a PPC campaign this year, it’s important that you keep up with the latest trends so that you can make sure your ad dollars are getting the highest return on investment possible. Let our experienced digital marketing agency take the lead in leveraging the latest PPC trends to ensure you are optimising your efforts and maximising ROI in 2023.