Our Approach to PPC management
At TMI, we bring expertise, dedication, and a results-oriented approach to every PPC campaign we manage. Our approach is based on four key elements:
Account structure
Our experts meticulously craft the foundation of your PPC campaign to ensure it’s structured for success. We’ll create a tailored account framework that aligns with your business goals, enabling us to target the right audience, optimise keywords, and allocate your budget strategically. When your foundation is strong, your results are unstoppable.
Account Management
We continuously monitor your campaigns, making real-time adjustments to stay ahead of the competition. You’ll have direct access to our team, allowing you to discuss strategy, ask questions, and receive valuable insights. Together, we’ll navigate the ever-evolving PPC landscape and keep your campaigns on the path to profitability.
Campaign Optimization
Success in PPC is an ever-evolving journey. We don’t just set it and forget it. Our continuous campaign optimisation involves fine-tuning ad copy, adjusting bids, and refining targeting parameters. We conduct A/B tests to determine what resonates best with your audience, ensuring your campaigns are always at their peak performance.
Reporting
Our detailed reporting provides you with a clear view of your campaigns’ progress. We highlight key metrics, offer insights into what’s working and what needs improvement, and discuss the action plan moving forward. Our commitment to open communication ensures you’re always in the loop.