Our Approach to PPC management
At TMI, we bring expertise, dedication, and a results-oriented approach to every PPC campaign we manage. Our approach is based on four key elements:
Account structure
The key to a successful PPC campaign is a solid account structure. That’s why our team starts by thoroughly reviewing and optimising your account’s structure, including your campaigns, ad groups, keywords, and targeting. We make sure that everything is perfectly aligned with your business objectives and tailored to your specific target audience.
Account Management
Our experienced account managers are dedicated to delivering the best possible results for your business. They take care of everything from ad creation and testing to ongoing bid management and performance monitoring. And with regular communication and strategic insights, you’ll always know how your campaign is progressing.
Campaign Optimization
We’re experts in campaign optimization and will continuously monitor your campaigns to ensure that you’re getting the most out of your investment. We’ll also use A/B testing to experiment with different ads, landing pages, and bidding strategies to find what works best for your business.
Reporting
Our comprehensive reporting provides you with transparent insights into your PPC performance. We provide detailed metrics, including impressions, clicks, conversions, and cost per acquisition (CPA), allowing you to track your campaign’s progress and measure its success. With our easy-to-understand reports, you can gain a clear understanding of how your PPC investment is driving tangible results and make data-backed decisions to optimise your marketing strategies.