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CONTENT MARKETING SERVICE

AMPLIFY YOUR BRAND'S STORY AND MESSAGE

More than ever, consumers are actively doing research online to evaluate brands and make purchasing decisions based on what they discover online. It’s important that your business is aware of this, and invests a lot in growing your online presence. Content marketing can play a significant role in convincing prospects that your brand is worth buying from. Content offers customers an opportunity to learn more about your brand and how it can add value to their lives. With our content marketing service, we can develop a well-planned and managed content marketing strategy. Collaborating with our SEO experts, we create content marketing solutions that entertain, persuade, inspire, and educate your target audience, using best practices and the latest trends. Working with many businesses over the years, we have witnessed the effectiveness of content marketing in telling brand stories and building an identity that people can relate to.

AMPLIFY YOUR BRAND'S STORY AND MESSAGE

CONTACT US

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What We Do

HOW YOUR BRAND CAN BENEFIT FROM A CONTENT MARKETING SERVICE

Content marketing is about getting the right information to the right audience at the right time. It cultivates your brand and nurtures relationships, adding the depth and visibility you need to be successful in today’s marketplace.

There are a number of reasons that content marketing solutions are highly relevant at the moment. One of the key factors leading to content creation as a marketing tool is the idea of “ad fatigue”, which is consumers being exhausted by the sheer volume of ads they’re expected to consume daily.

Highly relevant, creative and useful content speaks to the customer in their own language and cuts through the clutter. Instead of just pitching your products, we will provide truly relevant and useful content to your customers to help them solve their issues and in turn drive sales.

WHY PARTNER WITH OUR CONTENT MARKETING AGENCY

A well-thought-out and properly executed content marketing strategy has the potential to boost the growth of your brand in the following ways:

BRAND AWARENESS

Brand awareness is an important goal in the initial stage of discovery. At this stage, consumers are beginning to learn about your brand. Through content marketing, you can showcase the benefits of your products and services in an engaging format that leads them down the funnel toward conversion.

Generate Organic Leads

Content marketing makes it easy for your business to be discovered by consumers who are actively researching a solution to their needs. This gives you the advantage of targeting them with relevant content that encourages them to follow a link to your product pages, sign up for your newsletter, or take up a free trial or demo of a product.

Gain Consumer Trust

Content marketing offers you a unique opportunity to publish blog posts, industry news, and other materials that prove to your audience that you are an expert and trusted resource. By building your credibility, you are better positioned to gain consumer confidence.

Search Engine Visibility

We can optimise your content to appear on the first search result page in a more natural way, and help you better reach your audience during the consideration or research stage.

A Source Of Website Traffic

When you share interesting content that is valuable to your audience – whether on your blog or social media – content marketing can become a great source of traffic and attract the type of visitors you want to target.

If you’re ready to tap into the potential of content marketing and are interested in discussing your strategy with TMI^®, we invite you to schedule a consultation with our team.

START GROWING YOUR AUDIENCE ENGAGEMENT TODAY WITH OUR CONTENT MARKETING AGENCY

WHAT TO EXPECT FROM OUR CONTENT MARKETING SERVICE

Our approach to content creation draws on over a decade of experience planning, executing, and managing effective content marketing solutions on behalf of brands we work with.

Brand Engagement

We delve into your business to get a better understanding of the market environment in which you exist and the goals you want to achieve. This is to ensure we create content that showcases your value and appeals to your audience.

Content Audit

We review your existing content to uncover which pages are performing best and which topics your audience most connect with. This gives us a better understanding of content creation and optimisation opportunities.

Topic Research

Using tools like the SEMRush Topic Research, Similarweb, and Answer The Public, we ensure that we continue to generate fresh, enticing, clickable content. These topics are shared with you for approval.

Content Production Calendar

A monthly calendar helps keep our content marketing efforts on track, detailing the status of each piece, as well as a schedule of when and where we plan to publish upcoming content.

Content Creation And Distribution

From blog articles and landing pages to press releases and email newsletters – our content specialists will produce content that is well-researched, well-written, and suitable to what is interesting to your audience. We can also promote your content on your social media channels.

Measuring Growth and Results

By using website analytics, we can gain actionable insights – including traffic, post engagement, click-through rate, and time on page – to measure the impact your content marketing efforts have made on your consumers