So you’re looking for an advertising agency.
You’ve got a great product, a good idea of what you want to get out of your advertising, and a budget to work with. But, you’re also thinking: If I’m going to pay for advertising, I want to be sure it’s the best.
There are a lot of choices out there—and no shortage of agencies that are willing to take your money and run. You need an agency that will deliver results, not just empty promises.
So, what makes an agency great? What is it that sets them apart from the rest?
We asked ourselves these questions, and we came up with some answers. Below, we’ll cover 7 qualities of the best advertising agencies—what they look like and what you can expect from them if you partner with them.
1) The agency has a wide range of services
The best advertising agencies know that success isn’t a one-trick pony; it takes a little bit of everything to really stand out in the crowded world of advertising. These all-star agencies offer a wide range of services from paid advertising and media buying to brand development and digital strategy. Their integrated approach and proven track record for generating effective campaigns are why so many businesses trust them with their business goals and bottom line. When it comes to building powerful, engaging and effective advertising, the agencies offering integrated services truly are a cut above the rest.
2) The agency has award-winning work
When you’re looking for the best advertising agency in South Africa, it’s important to make sure they have awards to back up their success. Check out their portfolio and see if they have any awards or recognition from their peers in the industry. Have they been featured in any well-known publications? Look at their past campaigns and ask yourself: would I trust this agency to represent my business? Taking the time to investigate their work and accolades can give you the assurance that the agency you choose will deliver the results you need. record for generating effective campaigns are why so many businesses trust them with their business goals and bottom line. When it comes to building powerful, engaging and effective advertising, the agencies offering integrated services truly are a cut above the rest.
3) The agency has a good reputation
As a business owner, there’s nothing more important than making sure you find an advertising agency with a good reputation. You don’t want to be the one trusting your hard-earned money to someone with an iffy past! Great advertising agencies come with glowing reviews and referrals, making them the obvious choice.
While their credentials can be impressive, a top agency is more than just qualifications on a resume. They’ll come with experience and wisdom on all the different types of ads you need for your business. Ultimately, you’ll have the confidence that your campaigns will be successful with the support of a top agency’s stellar track record. That’s why it pays to be picky and only trust your ads to a well-respected firm.
4) The agency has a high retention rate
A great indication of success when evaluating advertising agencies is the rate of client retention. A high retention rate means that clients have been happy with their services and are returning for more. If an agency’s clients keep coming back, it’s a good sign they know what they’re doing! Ask any potential advertising agency you’re considering about their current and past client retention rates to get a better picture of how successful their services are.
5) The agency has an excellent partnership calibre
The cream of the crop of the best advertising agencies in South Africa has a great partnership calibre. This means they have close relationships with the leading ad tech companies and are certified for programmes such as Google Premier Partner and Meta Business Partner. An agency that has these partnerships is more likely to have access to the latest tools and technology for running your campaigns. These partnerships also give an assurance that the agency is up to date on the most effective methods of advertising and understands the changing landscape of the digital marketing world. By finding an agency that has partnered with industry leaders, you can rest assured that your campaigns will be handled with expertise.
6) The agency thrives on data
Data can make or break a campaign. An agency that’s data-driven will understand the importance of metrics and analytics, and be able to use this information to make smarter decisions when it comes to strategy and creative. An agency that uses data to its advantage can drive better results for their clients. Look for an agency that has the resources and skills to create meaningful reports from the data and apply insights to campaigns.
7) The agency has access to a full suite of marketing tech
One of the most important signs of a great advertising agency is the tech they use. Cutting-edge technology is essential for creating campaigns that stand out and get results. Look for an agency that has access to all the tools they need to give your project the edge it needs. From automation software to social media tools, they should have a comprehensive suite of marketing technology in their arsenal. If they’re up-to-date on the latest and greatest, then you know you’ve got the right agency for the job.
READ NEXT: How to choose a digital marketing agency
The best advertising agencies don’t just create ad campaigns that make people talk, they have the seven qualities that make them stand out in the industry. They have the right technology, the right people, the right partners, and the right approaches to ensure that their clients get the best possible results. So, if you’re looking for an advertising agency that can make your brand stand out, make sure it has these seven qualities.
While you’re here, why not contact us to learn more about what makes TMI the perfect partner to help your brand reach heights of success.