It should go without saying that YouTube is the ideal platform on which to post video content. That being said, if you’re starting up your very own YouTube channel it’s important for you to accumulate a significant amount of followers in order to stand out from your competitors. Here are some ways in which you can effectively build up a following on YouTube.

Prioritise searchability

A well-planned SEO strategy is an effective means of gaining traffic and subscribers, so be sure to optimise your YouTube channel if you want more people to find it. Your first move should be to perform some solid keyword research for your channel, perhaps using YouTube’s search function as a tool. With it, you can type in keywords you’d like to use in order to find out what other people are currently talking about. You can also use Google Ads to do keyword research. Once you’ve found the right keywords, include them naturally within your YouTube content. Try adding subtitles to your videos in order for the algorithm to categorise those videos based on their transcripts.

Be consistent

A great way to keep people interested in your content is to produce it on a regular basis. Your follower base is only just getting used to you, and a consistent output of impactful video content is sure to keep them hooked. You might want to start by producing channel trailers on a regular basis in order to catch the eye of your intended audience. It’s also a good idea to create a visible content schedule on your profile. Once people start to come across your channel and become invested in it, there’s a great chance that they’ll carry on coming back if you stick to that schedule. If you need to make any changes to your channel, then be open about it to your followers. This way, they won’t be deterred.

Be interactive

Interacting with your audience through your content is an effective way of keeping them interested in your channel. An example would be adding a call to action (CTA) at the end of your videos, perhaps asking whoever’s watching to subscribe to your channel in order to enjoy more of your content.

Promote your channel

If you’re serious about your YouTube channel gaining traction, then make sure you promote it on other social media platforms. By sharing your videos on platforms such as Facebook and Twitter you are increasing awareness of your channel. If your posts are tantalizing enough, then there’s a good chance of people clicking through to your YouTube channel and subscribing. In addition, if people start commenting on your social media posts and on your YouTube channel itself, then you have a better opportunity to engage with them by answering their questions and taking an interest in their opinions. It’s a valuable way to increase their confidence in you and get them onto your side.

YouTube is an indispensable platform for creators of video content. If you want to gain a YouTube following, then make sure content is properly optimised, produced on a regular basis and interactive. Also remember to promote your content on other platforms such as Facebook and Twitter and engage with your audience at all times. If you do all this, then you’ll quickly see your list of subscribers grow.