Why display marketing should be a key part of your marketing strategy
If you’re a business owner, you already know that marketing is important. It’s how you get your name out there, it’s how you tell people about your products and services, it’s how you sell to them. And if you’re like most business owners, you’ve probably been told that the best way to market yourself is with some form of digital marketing: emailing people, posting on social media, using Google AdWords…
But have you ever considered using display advertising? Display advertising is when you put ads on websites or in apps—and let’s be honest: we all spend at least part of every day reading articles or watching videos on the Internet. That makes it a great place for businesses to advertise their products and services!
So why should your business use display ads? We’ve compiled a list of five reasons below:
1) You Can Reach a Wider Audience
Display marketing is a great way to expand your customer base and reach a larger audience. With display advertising, you can use various targeting methods to get your message in front of the right people. You can target specific demographics, interests, or locations. Plus, you can even retarget ads to people who have already interacted with your brand. This way, you’re able to connect with more potential customers than ever before. Display marketing also allows you to target different platforms, such as websites and mobile apps. This means that you can increase your reach and be seen by people who may not have been aware of your business before. Display marketing is an excellent way to extend your reach and build awareness for your brand.
2) You Can Target Your Ideal Customer
Display advertising gives you the ability to target your ideal customer. You can reach people who have an interest in what you are selling, even if they haven’t searched for it specifically. This means that you can have your ads appear on websites and apps frequented by people who match your target market. This allows you to focus on the people who are most likely to be interested in your product or service. Additionally, you can also narrow down your targeting to fit a more specific demographic, including age, gender, and geographic location. By targeting your ideal customer, you can ensure that your message is reaching the right people and increasing the chances of them making a purchase.
3) Display Advertising Is Cost-Effective
Display advertising can be an effective way to market your business without breaking the bank. With display ads, you don’t need to invest a lot of money into costly campaigns, as you can reach your target audience with relatively little expenditure. You can customise your budget and targeting settings so that your display ads only reach those who are most likely to convert. This allows you to get the most out of your budget while still achieving the results you desire. Additionally, the cost per click for display ads is usually lower than other forms of online advertising, allowing you to maximise the efficiency of your campaign.
4) You Can Increase Brand Awareness
Display ads are great for getting your brand in front of the right people at just the right time.
By creating ads that are both relevant and engaging, brands can increase their visibility and build relationships with their audience. With the right strategies in place, display advertising can be a great tool for increasing brand awareness.
5) You Can Generate More Leads
With the ability to target your ideal customer, you can show them ads that will be relevant to them and pique their interest. With effective ad copy and creative visuals, you can encourage potential customers to visit your website or contact you for more information. Additionally, you can use retargeting techniques to stay in front of people who have previously visited your website but didn’t convert. This will increase your chances of generating more leads from potential customers who are already familiar with your brand and products or services. Display marketing is a powerful tool for lead generation and should be considered as part of your overall digital marketing strategy.
Final thoughts
There you have it! We’ve covered five reasons why display marketing can be a great way to promote your business.
Think about how much time you spend trying to find new customers, and then think about how much money you’d spend if you could just have an ad in front of them when they’re searching for exactly what you offer. With display marketing, that’s exactly what happens.
If you’re ready to get started with display advertising, we’ll be here for you every step of the way. Just give us a call at +27 21 447 3344 or email us at info@tmicollective.com and let us know what we can do for you!
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